The primary market provides investor 's opportunities to buy shares at a reasonable price prior to its listing price. Additionally retail investors also enjoy discounted rates while applying for IPO 's. Holding on to the shares also provide an opportunity to participate in the future success of these companies.
"No refund hassles under ASBA process
Probability of making profits on listing is High
No Brokerage and Other Charges
Opportunity to be a part of the growth story of the issuing company"